22 May

LACOSTE POUR FEMME EAU DE PARFUM INTENSE

Beauty

In 2018, the master perfumer Olivier Cresp creates a new version of the LACOSTE Pour Femme Eau de Parfum first launched in 2003. This more intense feminine signature is inspired by the LACOSTE women’s wardrobe, elegant silhouettes and simple, ultra-precise cuts. With this new fragrance, LACOSTE sets the rules for a winning game based on fair-play and elegance.

LACOSTE pour Femme Intense is a concentration of femininity, a cosmopolitan essence infused with that unique “ Elégance à la française ”. A perfume that asserts a personality without arrogance, combining softness with boldness and self-confidence with perfectly handled elegance.

By revisiting its original fragrance structure, Olivier Cresp turns the emphasis towards a soft voluptuousness that opens onto a modern, subtle caramel, like a delicious suntan. The fragile, delicate heart of rose heralds the sensuousness of a musky accord like in the original fragrance, sustained by a Himalayan cedar scent and an intense note of warm, enveloping sandalwood. This charming new Eau de Parfum seems to come to life on the skin. It is like a smooth, perfectly soft velvet. This addictive, irresistibly feminine scent flirts with the senses.

For its new Eau de Parfum Intense, the brand has chosen to reinvent the iconic bottle. Still slender, with subtle curves, this version is draped in a coppery gradation that begins sheer at the bottom and becomes more intense toward the stopper. A warm, timeless bottle stamped with the famous silvery Crocodile.

THE CAMPAIGN 

To illustrate the new fragrance, the Australian photographer Simon Eeles aims his camera at a typically Parisian setting: a paved square facing an elegant hewn stone building. He thus captures the LACOSTE woman, dressed in a white sweater, a trench coat, sneakers, and a flowing pair of cream-colored pants emphasized by a tuxedo-style band. Her elegance is radiantly natural, and her allure asserts a true signature: a modern, sport-inspired, urban attitude.

Available at selected Truworths stores.

Lacoste Femme Intense EDP 30ml, R765; Lacoste Femme Intense EDP 50ml, R1070; Lacoste Femme Intense EDP 90ml, R1400

 

 

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