13 October

Introducing L’HOMME LACOSTE

Beauty, Other

It’s exciting when a brand new fragrance launches in store. Fragrances always tell a story and speak to you as the individual when choosing your brand. L’Homme Lacoste is no exception so let’s have a look at how this new woody spicy scent reveals the sides of the modern LACOSTE man.

THE ORIGINAL LACOSTE HOMME

Inside the contemporary LACOSTE man is the legacy of an original. René Lacoste: tennis champion and inventor.

René Lacoste, was known for his focused and driven mode of play that transformed into a smile as soon as he left the court.

Nicknamed the Crocodile thanks to the tenacity he demonstrated during his matches, René Lacoste was also a meticulous and stylish tactician. Inspired by his moniker, René Lacoste asked a friend to design a crocodile that he wore embroidered on his blazer. This emblem quickly became the figure of his international renown and is now an icon symbolizing confidence, determination and tenacity. Qualities that René Lacoste displayed on and off court.

Today, LACOSTE celebrates the tenacious origin of the LACOSTE Crocodile with a launch of a new fragrance: L’HOMME LACOSTE.

Created for the contemporary LACOSTE Homme –

Inspired by the tenacity of the LACOSTE Crocodile.

 

 

The fragrance reveals confidence, determination and strength of character in the modern man.

The mix of masculine and elegant notes of L’HOMME LACOSTE is created for men who live by the philosophy that winning is nothing without style.

L’HOMME LACOSTE’s tall and masculine bottle subtly echoes the icons of the brand and the essence of the scent. Inspired by the graphic lines and color of a tennis court, the translucent rectangular shaped glass bottle is profiled with a luminous silver box on its façade. Inside the frame is a silver crocodile, the icon of the brand positioned above the chic navy blue lettering that matches the ridged navy rounded cap.

L’HOMME LACOSTE: THE CAMPAIGN

 An unexpected narrative unfolds in the visually mesmerizing L’HOMME LACOSTE campaign. All the elements of LACOSTE’s unmistakable heritage are cast, in a contemporary way. Protagonist of the shoot is the man who represents LACOSTE today. The iconic city whose elegance is a part of the French brand’s DNA, is the picturesque opening scene: an aerial panorama of Paris. The Eiffel Tower stands graceful on a bright day, and the film conveys a fresh point-of-view to unite two characters. Elegant and relaxed, confident and full of energy, the LACOSTE man strides onto a rooftop tennis court. He’s there for a special game with another player, the crocodile. A film montage reveals the characters’ similarities: determination seen in their eye, sharpness and purpose to their movement and elegance in their presence. Together they play, a new game of catch, man and crocodile, a study in their instinct and sophisticated moves.

If the fragrance tells your story, visit your closest Truworths store for availability –

50ml R 950

100ml: R 1260

150ml: R 1320

Posted In: Beauty, Other

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