01 August

Olympic Fashion Gold

Menswear, Other, Womenswear

The Olympic Games 2016 is a highlight on any sporting fan’s calendar and the place that will attract the most attention in the next few weeks. High on our list of priorities for this event is what everyone will be wearing. We’re not thinking fan street style but rather event uniforms. It seems that these are creating quite a stir and a silent competition amongst the various countries participating.

Outfits range from designer gear to high street fashions and the more obvious sporting brand looks. Quite a task when you consider that the uniform needs to represent an entire country of diversity and gain the attention of all the world. Let’s take a look at some of the designs and the names behind the sporty fashion pieces.

The first is Team Canada who kept it local with Canadian label Dsquared2. Some countries choose to keep the look sporty and casual whereas Dsquared2 has managed to combine these pieces with the smarter jacket, keeping the look current and making a formal statement in sporty nylon.


Who other than Stella McCartney and Adidas for Team Britain? Keeping things sporty in lycra but attracting interesting attention with a design relevant to the nation and a functional fabric to keep things cool in hot Rio.


The French are keeping things chic in Lacoste with their signature polo style shirts.

France Lacoste

It’s Armani for Italy. This iconic designer ditched Italy’s flag colours and opted for slick and timeless black for the team.

Italy Armani

The focus for Cuba is on their feet as Christian Louboutin designed a collection especially for the team. Keep a look out for the tell-tale red soles as the athletes step in to the stadium and on to the podium.


The Americans are keeping things sporty and smart in Polo Ralph Lauren.


Images courtesy qz.com and teen vogue.com

Posted In: Menswear, Other, Womenswear

Leave a Comment

No comments yet.