Truworths recently collaborated with, FEDISA, South Africa’s leading institute for a BA Degree in Fashion, on an exciting second year student project. The brief was simply to create innovative, creative, young, fresh and attractive notebook designs and of the ones submitted, 10 were selected as overall “winners”. The process of selection was undeniably tough as everyone at Truworths head office had a “favourite”, but unfortunately not every student could walk away with a “prize”. The notebooks are a fan favourite with internal staff and are a nice treat for new staff that join the company.
Check out a few below and then stay tuned for more!
I am currently studying a BA in Fashion design at FEDISA. I am in second year. I love studying fashion as it is allows for you to think outside of the box and to come up with new and exciting designs. It allows you to be expressive in what you make and customize it to what you like. It is also more of a practical degree which I’ve always leaned towards and enjoyed more.
I’m still on the fence of what I want to do career wise. I’ve always been interested in becoming a buyer but recently I’ve started to leaned towards becoming a Creative Director for a magazine. After I watched ‘The September Issue’, Grace Coddingtons job inspires and excites me. It’s a job that is always changing and challenges you to do better and find new ways to make a connection with the audience. It looks like it could be the most interesting job.
This project was a great experience and opportunity for us to have. It allowed us to be as creative as we wanted as there were no limitations. It also gave us the chance to explore different mediums that could come together to create an image that is aesthetically pleasing. It was an exciting change and escape from our usual course work.
The inspiration for my design came from texture. I love contrasting textures. I love how they can be so different but can compliment each other perfectly. For example marble and watercolour. Marble is rigid but the soft water strokes and gentleness of the watercolour accentuates the delicate and feathery pattern of marble.
Frances Pryce Lewis
My book cover design is inspired by my love for nature. The model on the front of the cover is wearing a dress with an organic shaped flower on it. The background consists of black and white palm tree leaves, which frames the model and draws emphasis to the bright pink flower shape on her dress. Another key inspiration is the use of black and white. My aim was to use minimal colour to act as a focal point.
I am currently in second year completing a BA in fashion design. I love what I do because I get to create garments which have a unique identity. My work could be described as a wearable piece of art because of my love for bold prints, textures and colours.
My long-term aspirations include completing an honors and starting my own fashion label which focuses on couture pieces. I hope to be seen as an influential figure in the South African and global fashion industry in the near future.
“Marble has been my obsession lately and I love everything marble. I love the clean and minimalistic look to things and thought the marble would be different and perfect for this notebook. The notebook is simple and sleek but with an artistic feel to it and also you can’t go wrong with the colours black and white.
I’m busy studying fashion design and I’m on my second year at the moment. I am honestly loving every minute of it because fashion is where my heart is. It is something I see my life heading and it is such a big part of my life. Just having to see people confident in amazing clothing just makes me so happy, that’s why I want to bring my own unique style and fashion sense to this industry, especially in South Africa. I also have my own fashion blog showcasing my own personal unique style to everyone in South Africa.
I definitely want to own my own label. It is such a big dream of mine, making clothing and creating new and trendy things for the South African market.
The fact that we got to put our own creative ideas for this notebook and making different designs is so amazing. Basically putting ourselves on a book ‘haha’ ”
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